More about Diadora

DIADORA is derived from Greek – "Sharing of gifts and honour"

Founded in Italy in 1948, straight after World War II, the brand was originally known for the best mountain boots on the market.

The principles of the brand name, reflects the sharing of success, the concept of team in the competitive situation respecting both team mates and opponents. Diadora offers a wide variety of products, to an even wider base of different sports, with ever increasing advanced technology, to keep up with a demanding sports industry.

Diadora has consolidated its presence on the international sportswear market thanks to the values of its testimonials, gained through sponsorship of top ranked athletes, and through the evolution of its products through styling and continued technological research. It is through this that we can today offer some of the best technology and styling to a continually growing sports and leisure industry.